- WHAT PEOPLE ARE SAYING ABOUT -

The Cartography of Self

“Nadia is a rare combination of deep empath and structured thinker.

I've found her to be responsive, non-judgmental, and a delightful thought partner in both personal and professional matters. The Cartography of Self process she has developed is deeply cathartic and insightful — it provides a snapshot of patterns and habits, and builds a solid foundation for productive future sessions.

I've worked with several executive and life coaches and can say, without a doubt, Nadia is the best. If you're looking to up-level yourself so you can have a greater impact on the world, you should absolutely work with her.”

— James Tamplin

Co-founder & CEO, Firebase | COO, Covid Act Now

“Working with Nadia is like walking into a different world.

It’s a magical place built out of yourself, but more spacious. There, you can walk through, examine, use, play around with, and rearrange the pieces in a different order that works for you.

The experience is loving, unwinding, detoxifying, and profoundly safe-yet-practical. We habitually believe that there are some types of problems that can be solved with nurturance and support— relationships, feelings, and other “personal” subjects— Nadia’s coaching shatters these constraints by applying experienced, sophisticated emotional labor to work-related challenges and opportunities.”

— J Li

Founder & CEO, Prototype Thinking Labs

“Nadia combines fierce intellect with a wide open heart and very high empathy levels.

This unusual combination makes for an excellent coach in any area of life. I started working with Nadia as I was recovering from a burnout and during our time together, my energy levels have significantly improved, my heart is far more open, and I've gained clarity on what I want to spend the next decade or more of my life focused on.”

— David Langer

Founder, Lionheart Ventures | CEO, Zesty

“Working with Nadia Mufti was transformational.

She has helped me to identify patterns of behavior and thought that limited my professional effectiveness. This was made possible by her rare gifts in listening, empathy, compassion, and warmth. She uniquely couples these traits with a practically oriented, design-thinking approach to enhance productivity and satisfaction. The result is profound. Anyone would be lucky to work with Nadia.”

— Alexander Marson

Director, UCSF Gladstone Institute for Genomic Immunology

“The Cartography of Self process was a refreshing and clarifying experience.

It allowed me to zoom out and think about all the components of my life from a broader perspective. From there, we were able to identify the areas we wanted to work on at a more granular level.

Nadia was highly adaptable to my working style and made a huge difference to my outlook on where to spend my time, how to create time for focused work, and how to make room in my schedule for the things that matter. I'd highly recommend her to any entrepreneur looking to leverage their time and laser in on their goals.”

— Nicholas Shekerdemian

Founding Partner, The Venture Collective

“My work with Nadia was exceptionally thought-provoking, inspiring, restorative, deep, and just what I needed.

I knew it would be good; I just didn’t expect to accomplish so much deep personal and professional work in a 3-day period. We started by walking the San Francisco Bay and discussing the chronology of my life story. We really focused on digging into my psyche—why I do what I do and why I think the way I do.

This process helped me understand with greater clarity why I am so ambitious and competitive, why I hate people telling me no or telling me what to do, and why I tend to be a people pleaser. Then we did a deep dive into visioning the purpose and future for many aspects of my life, including my work, my health, my relationships, and my spirituality, and even refined my company’s hiring process.

The Cartography of Self is truly a self-discovery process that, when done with the right person, pokes and prods you to get to the deepest answers. If you’ve been thinking about asking for any type of help, maybe a small part of my story helps you make that decision.”

— Joe Brannon

Founder & CEO, TL Connects

“I began working with Nadia at the suggestion of one of my most successful and, notably, most content friends.

The business that I founded was fortunately in a period of intense growth and, in turn, my own role had expanded in responsibility and complexity. Add to that a growing family & the pandemic, and I felt an acute need to engage more rigorously in my growth as a manager and leader.

Nadia's approach is indeed rigorous and holistic. The process that she has coined 'the Cartography of Self' is a deeply self-reflective exploration of your life and career. The process also engages directly with coworkers and partners, who are encouraged to share their feedback with Nadia. This requires a certain vulnerability and an investment of time and effort. Ultimately, however, for me, the process has been transformative.

This exploratory work becomes the underpinning that helps contextualize real-world business and life challenges and opportunities. With this framework combined with Nadia's strong knowledge of management, business strategy, and entrepreneurship, I found myself working through specific and timely issues with a much deeper perspective.

To me, the value of this relationship is clear. Not only have I had the most successful 6 months of my career, but I feel a deeper confidence in myself as a manager and leader as I continue to grow. Most importantly, I think I have a better sense of how my career fits into my life and find my work far more satisfying.

I hope to be working with Nadia long into the future.”

— Benjamin Kruger

Co-Founder, Sollis Heath